Laura Crompton . Design

Blog

Thoughts & comments.

Simplicity, with meaning.

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When it comes to creating a memorable logo, less is certainly more.

Your logo is usually the first thing your audience see, it is essentially face of your brand. It doesn’t have to sum up every single thing about your company, but it should be a strong indication of what you do.

The logo is only part of it. A brand identity is made up of everything else that surrounds the logo too. — If the logo is the face of your company your visuals, photography and messaging are the conversation with your audience, letting them know the deeper message and values of your company and strengthening the meaning of the logo, allowing it to become memorable and synonymous with your brand.

Think Nike - The ‘swoosh’ logo is instantly recognisable, denotes speed and movement at a glance. And through Nike’s brand image - their use of advertising, pro-athlete ambassadors and strong visual presence - it has become a cultural icon synonymous with determination, innovation and authenticity. A brand that people relate to and want to buy in to.

Think Nike - The ‘swoosh’ logo is instantly recognisable, denotes speed and movement at a glance. And through Nike’s brand image - their use of advertising, pro-athlete ambassadors and strong visual presence - it has become a cultural icon synonymous with determination, innovation and authenticity. A brand that people relate to and want to buy in to.

A stand out brand requires consistency across all application and a simple logo is key to that. Adaptability is so important, and if a logo is too fancy and over-the-top it will not be communicated effectively when reproduced online, in print, on merchandise, embroidered or when used alongside brand elements.

A simple logo with a strong idea behind it will stand the test of time. All too often brands undervalue the need for a strong logo and put something together to launch quickly without too much thought. Although it may look pretty initially, without a clear concept integrated it will not stand out within a crowded market or present a clear indication of what you’re about to your audience, and inevitably the design process will have to be repeated. That’s why working with a professional designer is key to getting your brand right, first time and with confidence.

Need a logo? Let’s talk - hello@lauracrompton.design

Laura Crompton